If you’re just beginning your journey as a copywriter, don’t doubt yourself. You have opted into this new career for a reason. You are looking for a life-changing transformation, and copywriting can make that happen! Now just trust your intuition and commit to it.
Although there is a steep learning curve, it’s entirely doable to become a well-paid copywriter within a year (or even sooner). You CAN get there! Just do one thing everyday, and you’ll soon be speaking copywriting like a native and finding clients.
Here are SEVEN resources that have been incredibly helpful to me in my first year as a copywriter.
- LinkedIn Articles. You may already have a LinkedIn page, but are you maximizing your use of this website to learn more about writing and marketing? There’s tons of great information there if you seize it. Check it like you do your Facebook page.
- Hubspot.com. I found out about HubSpot.com from their articles posted on LinkedIn. HubSpot publishes free content for promoting your business and increasing sales. Great stuff!
- Bob Bly’s Newsletter. Bob Bly, if you don’t already know, is one of the masters of copywriting, a guru, a Jedi Master. His newsletter is jam-packed with useful information. You can sign up for his FREE newsletter here: bly.com/new/index.html
- Google Alerts. I learned about using Google Alerts from one of Bob Bly’s Newsletters. He was talking about how to find Fortune 500 company clients (so you don’t waste all your precious time scrapping about with low paid writing gigs). By following Google Alerts, you can get to know a company that you would like to have as a client. For example, let’s say you wanted to work for XYZ Airlines. You could set up a Google Alert for this company and follow them. This puts you in a better position for contacting them about work. So easy to set up. https://www.google.com/alerts
- Free online webinar series. Stop deleting all the marketing messages as spam. You might be throwing away something valuable. Yes, these kinds of series are going to try to sell you something, but they give you a ton of free and valuable information in the process. And there’s no pressure to buy anything from them. This is actually an example of content marketing at its best: creating useful content, giving it away for free, and then offering your services after demonstrating your expertise, which is something to keep in mind for your own services. Here’s an example sponsored by AWeber.com.
- Books about writing. Here’s my latest read: How to Write Short: Word Craft for Fast Times by Roy Peter Clark. One of the ways we can make a ton of money as copywriters today is by specializing in writing for the web. Facebook ads, Google Pay-Per-Click Ads, website content, social media management. All these require writers who know the power of crafting a great headline or Twitter message. Today copywriters need to know the art of writing short.
- AWAI Courses. AWAI is simply the best available resource for learning about copywriting. No hype, just the truth. The courses I have taken and their sponsored events that I have attended have been the equivalent of taking college-level courses (BTW I’m also a university instructor). For example, I just returned from their Web Copywriting Intensive, a 3-day event with industry leaders, working one-on-one with professional copy chiefs. These courses and events were worth every penny I paid and then some! www.awaionline.com
As I stated at the beginning, there is a sharp learning curve when you are starting out as a copywriter, BUT information abounds to help you! Check out these resources and let me know what you think. I hope you find some of these resources as helpful as I did!
Power to the Journey