Chromotherapy, the use of color to effect healing does not have serious backers in the mainstream scientific community. Considered by many scientists to be in the land of “woo-woo,” the connection between color, mind and body has not been seriously studied, except by those in the alternative health fields who say “colour’s unique wavelength has a corresponding vibration speed that works to harmonize the brain and body.” It does sound a little “woo-woo.”
Yet who can deny the power that a beautiful blue lagoon has on our senses? There is certainly something innate, inborn, and human about the effects of color on our spirit.
And, despite the lack of belief by mainstream scientists, many color consultants and advertising executives will certainly vouch for the power of color on selling and design.
The color blue, for me at least, has a powerful impact. The image above, for example, made me gasp when I originally took the photo in Bora Bora, but it continues to stun me every time I look at it. The intensity of the blue almost makes me weep with pleasure.
Ancient cultures practiced chromotherapy, using the color blue for healing and to treat pain. Modern scientists dismiss this in the same manner that they dismiss phrenology.
There is some interesting relatively recent empirical evidence. In 2000, the city of Glasgow, Scotland changed its streetlights to a blue color, and there was subsequently a noticeable decrease in crime. Likewise, in 2005 in Nara, Japan, a similar experiment was conducted, but with only putting the blue lights in certain neighborhoods. The result was a decrease in the crime rate in those neighborhoods compared to the neighborhoods which didn’t change to blue lighting. Two studies don’t prove anything, but it certainly should raise more interest in the impact of color on behavior.
According to a 2011 article from the journal of the American Association of Nurse Anesthetists, there is a “growing body of research in environmental psychology” which shows the strong connection between the color of your work setting and your performance.
Website designers will also tell you that the colors you choose for your homepage and website are crucial choices. Different colors call out different emotions in the readers, so they advise choosing colors carefully. While dark blue instills a sense of integrity, seriousness, and expertise, oranges are related to energy. So if you’re a lawyer, you might want to choose blue, and if you’re selling an energy drink, then orange is your color.
I think I’m going to bet on the “woo-woo” opinion here, and hope that it is someday validated by scientists.
In the meantime, I’m going to recommend wellness vacations in beautiful places where the blue can seep into your soul.